Spring 2006
KISW: The National Sensation


There is much cause for celebration around KISW with the release of the Winter 2006 Arbitron ratings book. Faced with the daunting task of replacing Howard Stern, we selected the “BJ Shea Experience” to fill morning drive. Moving BJ from KQBZ to KISW was a logical decision that paid off big.

In fact, KISW's success story is the only one out of 40+ radio stations across America who replaced Howard. Not only was Morning Drive a big success but KISW maintained and/or grew audience share throughout the day in 6 of 7 key demographics. Ricker’s move to middays and the addition of The Men’s Room to afternoon drive completed the next evolution of Seattle’s heritage Rocker, KISW. The most gratifying part of this story is the confidence and belief you placed in us during this transition. We asked you to buy into our strategy-literally-you did, and we have both won!

On behalf of the entire KISW Team, we thank you.

The BJ Shea Morning Experience
 
FOUL BALLS Double R from “The BJ Shea Morning Experience” will coach the inaugural edition of the “KISW Foul Balls.” Starting in June, this collection of KISW Staff, celebrities and athletes mixed with an assortment of misfits will take their team throughout Puget Sound this summer to take on all challenges. Submit your team today by going to kisw.com.

THE H-HOLE ARMY The BJ Shea Morning Experience listener loyalty program launches May 15th. For the most ardent fans who successfully “enlist” other listeners, big prizes and rewards will be generously bestowed upon them.
2006 Rock Girl Gala

The 2006 edition of the Rock Girl Gala was a resounding success. 25 beautiful candidates, three bands and 1200 raving fans (complete sell out) came together at The Showbox for the 4th Annual Rock Girl Gala.

KISW Golf Outing

Willows Run will be the setting for the First Annual KISW Golf Outing, a full day of golf, fun and competition all designed to raise money for City of Hope charity! Sponsorship opportunities are available so contact your Account Executive.

See you next issue!

Ron Steinman

KISW Sales Manager
206-577-8616


99.9 KISW, 1100 Olive Way, Suite 1650, Seattle WA 98101
Copyright 2006 KISW, Entercom Seattle, LLC. All Rights Reserved.
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